Strive spends $10 million to increase its holdings by 124 BT
On November 2, 2026, three sources successively reported that Bitcoin treasury company Strive purchased 124 BTC for about $10 million at an average price of $80,526 per BTC, increasing total holdings to 43,124 BTC. The funds mainly came from existing cash, and SATS ATM financing was used for the first time, with the related financing accounting for 100% of this week's ATM proceeds.
Event timeline
- [11-02 12:52] Strive disclosed an increase of 124 BTC, with cumulative holdings rising to 43,124 BTC (Odaily Planet Daily)
- [11-02 12:53] Purchased 124 BTC for $10 million, Strive holdings increased to 43,124 BTC (Odaily Planet Daily)
- [11-02 12:55] Strive increased holdings by 124 BTC, with total holdings rising to 43,124 BTC (Wu Shuo)
Background and impact
At midday on November 2, 2026, three sources reported the same purchase within about three minutes: Odaily Planet Daily published twice, at 12:52 and 12:53, and Wu Shuo followed at 12:55. Strive CEO Matt Cole announced that the company purchased 124 BTC for about $10 million at an average purchase price of $80,526 per BTC, increasing total Bitcoin holdings to 43,124 BTC.
According to the funding structure disclosed by the sources, the funds for this purchase mainly came from existing cash, and SATS ATM financing was used for the first time, with the related financing accounting for 100% of this week's ATM proceeds. The Odaily Planet Daily report at 12:52 also mentioned that the company disclosed an Amplification Ratio of 62.7%; the brief at 12:53 and the Wu Shuo report did not cover this metric, nor did they mention any subsequent purchase plans. The three sources were consistent on the purchase quantity, amount, average price, and total holdings; the only difference was the level of detail disclosed.
For Bitcoin treasury companies, purchase announcements are usually used to observe the pace of institutional capital entry and the cost range. The disclosed average price of $80,526 per BTC provides a clear cost reference for Strive's 124 BTC; and the first use of SATS ATM financing, with that portion accounting for 100% of this week's ATM proceeds, means that this purchase added a financing channel on top of cash, which differs in funding structure from purchases relying solely on own cash. It should be noted that none of the three sources disclosed the specific terms and costs of the financing, nor did they specify the exact timing of the purchase, so it is impossible to judge the actual impact of the financing arrangement on the holding cost based on this.
For market participants, this type of disclosure is more like a static snapshot of holdings. Users following Bitcoin capital flows often check market data and related announcements through entry points such as Huobi HTX app registration/download, Gate.io app registration/download, Bitget app registration/download, Binance app registration/download, and OKX app registration/download, but for this event, the verifiable information remains limited to the quantity, amount, average price, and total holdings given by the three sources. Milestones to watch include the company's next holdings disclosure and whether the Amplification Ratio is updated with changes in the financing arrangement.
Frequently asked questions
### What were the size, cost, and total holdings of this purchase?
Strive purchased 124 BTC for about $10 million at an average purchase price of $80,526 per BTC, and total Bitcoin holdings rose to 43,124 BTC after the purchase. The above figures are consistent in the reports by Odaily Planet Daily and Wu Shuo.
### What is SATS ATM financing, and why was it mentioned separately?
According to the sources, the funds for this purchase mainly came from existing cash, and SATS ATM financing was used for the first time, with that portion accounting for 100% of this week's ATM proceeds. None of the three sources further explained its specific mechanism or terms, so it can only be confirmed as an additional financing channel.
### What milestones are worth watching?
Watch the company's next Bitcoin holdings disclosure and updates to the Amplification Ratio metric. Currently, the 62.7% Amplification Ratio